I recently designed a logo for an upcoming organization called Brew New Hampshire. The goals were simple: design a logo that was about beer at all levels. The organization covers brewers, distributors, bars, and anyone else involved in the process of brewing beer. It could not be specific to a certain type of beer or style of bottle, or anything. Also, elements of weathered typed and aged look were requested.
Ultimately we decided to do two logos that would revolve around the same basic element—the iconic Old Man in the Mountain—he figures into both of the logos to add an element that is distinctly New Hampshire. The first logo is the main logo and it includes a New Hampshire outdoor scene and a pilsner glass. The secondary logo has a stylized barrel with the Old Man creating negative space.