When I was at Anania Bailey I occasionally got to work on some branding and in this case, I got to make a special anniversary version of a logo for GraybaR, a national company with a Portland-based office. It was the Portland location that was celebrating its 80th and they asked us to make something that they could put on t-shirts and other stuff.
Part of what they gave us was some images of older versions of the logo and I decided to go that route and celebrate the history of the company (plus, bold and chunky Clarendon is fun to work with). The shield used to be a part of the logo but was dropped and eventually, even the Clarendon was dropped too. I synthesized some old brand language and we got to this logo below.
Here are some alternate options that I proposed as well.
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