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Sometimes, a job just kind of falls into place. I met Aram and Lauren of Renewal in the Wilderness while picking apples with some friends and family. After some quick correspondence, we decided that I was the person for the job and I got right to work.
Renewal is a very loaded word and in order to try and encompass many meanings, we quickly decided on the imagery of a tree ring. A tree ring represents years of history and growth, but taken out of context can be ripples or waves; both water and land into one symbol. The typography is rustic enough to accompany the symbol and together they make a solid mark.
Additionally, the secondary/vertical logo uses the tree ring/ripples to emphasize the "NEW" in RENEWAL, so, bonus points?
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The primary logo.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/0448d1a8b31c255a2632f3c8_rw_600.png?h=9cda69690d97a22de3b7e9d9f9132209)
The secondary logo
The pictures below are some process shots detailing the evolution of the logo.
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