While working for advertising and branding company, Anania Bailey, I was tasked with creating a series of images for an email campaign for TrakTec, a local business based in Windham. My goal was to create something that expanded the branding and allowed for more creative expression. The brand was a little dry to start with, but I think that these images allow for a little more imagination than pages of specialty labels would normally have.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/81ef3bf8-faee-4c7d-a7f7-c80f6eaab2a3_rw_1920.png?h=6f85a85b6574f72e5792f880de45ccb3)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/9abafdbf-da11-49ba-89cf-c7042cca3c70_rw_1200.png?h=5468b69b93cfb80ed2f3d001104f8478)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/41c48e57-b1e4-4314-86da-4c1b81865a63_rw_1200.jpeg?h=7b6ec076da6eac1b2c6ea671bce6c44c)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/7923b0f5-6f36-4f00-a462-4f91c5be8ed5_rw_1200.png?h=9be346459c9fc369b23810a57ac59062)
The TrakTec logo is included in the image above and you can see what I used to spin out the rest of the elements. I decided to stick to the color scheme as much as possible, I used the thin black outline, the rounded corners and the gradient lines from the upturned sticker to create illustrations that felt true to their design language. Otherwise, I wanted to abstract the product and use color and composition to engage viewers.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/48348e60-7c89-4888-9175-48b016e34b3d_rw_1200.jpg?h=75b9c9ab729855b82054586e4baaffc7)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/5d39a617-3e2a-4715-b4d5-50a01fa3983c_rw_1200.png?h=2e6664b3fa3aa4ddad4f69aa6a6db50c)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/d37834f3-c1de-4636-a8e2-25545fe1ae82_rw_1200.png?h=ff7d43bf060346b023262e41db3053e2)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8a49e4e069ab8d3462a69a23f4fc49c9/8eec2ead-649b-480e-aacd-d7edc68f6929_rw_1200.jpeg?h=0ff17d5d7971228a455cbf520bc8a803)